THE DAWN OF ACTIVE ENTERTAINMENT
Some of the first signs of the intensification of this trend were the increased demands of children’s climbing walls in malls, parks, and children’s centers, the exponential growth of rope park constructions, and springboard parks in the United States and Western Europe.
“We saw the interest among our customers and their willingness to rely on new concepts to differentiate and stand out from the competition, and we focused on developing products for Active Entertainment. The concept has proven to be useful not only for end-users but also for our customers, as these experiences leave a much more lasting impression on visitors and make them come back again and again, which is the desired effect of each owner of such a business”, says Petrova.
So the company entered this niche through its main product and in 2006 produced the first climbing walls, which, instead of in sports centers, were installed in malls, family entertainment centers, and springboard parks. Walltopia has since added to its portfolio a diverse range of products that combine physical movement, a sense of accomplishment, competition, and interactive entertainment, which are produced and installed for customers in the entertainment industry around the world.